PRIVACY POLICY

1. General Information

Pereira e Silva Atacadista de Belo Horizonte Ltda, registered under Tax ID No. 04.641.062/0002-14, located at Av. Pres. Juscelino Kubitschek, 7535, Camargos, Belo Horizonte - MG, ZIP 30535-550, is committed to protecting the personal data of its clients and website visitors, in compliance with the Brazilian General Data Protection Law (LGPD - Law No. 13.709/2018).

This Privacy Policy describes how we collect, use, store, and protect your personal information in the context of wholesale distribution services.

2. Data Collected

We may collect the following information:

• Identification data: Full name, Tax ID (CPF), Company Tax ID (CNPJ), date of birth, business name
• Contact data: Email, phone number, business address, billing address
• Business data: Company information, business type, resale license
• Order data: Product orders, quantities, purchase history, preferences
• Financial data: Payment information, billing details, credit limits
• Delivery data: Shipping addresses, delivery preferences, logistics information
• Account data: Login credentials, purchase history, saved preferences
• Browsing data: IP address, browser type, pages visited

3. Purpose of Data Processing

The collected data is used to:

• Process wholesale orders and bulk purchases
• Manage business customer accounts
• Provide pricing quotes and catalogs
• Process payments and manage credit
• Coordinate delivery and logistics
• Maintain purchase history for reorders
• Provide customer service and support
• Send order confirmations and updates
• Communicate special offers and promotions
• Comply with legal and fiscal obligations
• Improve our services and product offerings

4. Legal Basis for Processing

Data processing is performed based on:

• Consent: When you expressly authorize the use of your data
• Contract execution: To fulfill wholesale distribution contracts
• Legal obligation: To comply with tax laws and commercial regulations
• Legitimate interest: For account management and business relationship

5. Data Sharing

Pereira e Silva Atacadista does not sell or commercialize personal data. We may share data only with:

• Product suppliers: For inventory management and order fulfillment
• Payment processors: For transaction processing
• Shipping companies: For delivery and logistics
• Credit bureaus: For credit assessment (with consent)
• Accounting services: For fiscal compliance
• ERP systems: For business management
• Legal authorities: When required by law or court order

6. Data Security

We implement technical and organizational measures to protect your data:

• Secure order management systems
• Protected customer account information
• Access controls to business and financial data
• Regular security monitoring
• Employee training on data protection
• Confidentiality procedures
• Regular backups
• Secure payment processing

7. Your Rights as Data Subject

Under LGPD, you have the following rights:

• Confirmation and access: Confirm the existence of processing and access your data
• Correction: Request correction of incomplete, inaccurate, or outdated data
• Anonymization, blocking, or deletion: Request removal of unnecessary data
• Portability: Request data portability
• Deletion: Request deletion of data processed with consent
• Information: Obtain information about data sharing
• Revocation: Revoke consent at any time
• Opposition: Object to the processing performed

8. Cookies and Similar Technologies

We use cookies to improve your browsing experience and remember your preferences. You can configure your browser to refuse cookies.

9. Data Retention

We retain your data for the time necessary to:

• Fulfill the purposes described in this policy
• Duration of business relationship
• Purchase history: for reorders and business continuity
• Financial records: for fiscal purposes (generally 5 years)
• Account information: while account is active
• Legal prescription periods
• Exercise of legal rights

After these periods, data will be securely deleted or anonymized.

10. International Data Transfer

Your data is stored and processed in Brazil. We do not perform international data transfers.

11. Business Customers

Our services are primarily intended for business customers. We process data of business representatives and authorized buyers.

12. Changes to This Policy

This Policy may be updated periodically. Significant changes will be communicated by email.

13. Data Protection Officer (DPO)

For data protection inquiries, please contact us using the information below.

14. Contact

To exercise your rights or clarify questions:

We will respond to your requests within 15 calendar days, extendable by another 15 days with justification.

15. Applicable Law and Jurisdiction

This Policy is governed by the laws of the Federative Republic of Brazil, especially Law No. 13.709/2018 (LGPD). The jurisdiction of Belo Horizonte/MG is elected to resolve any disputes.

Last updated: December 2025